This relies on three related technologies: live-streaming, short-form video and social-networking. Our most popular articles you may have missed. “The top 1% make a killing. It will do eventually, Mr Grandinetti thinks. And the result? Other social-media firms are moving in the same direction. Pháp Luật 27/10/2020 - 11:50. Using Taobao’s live … Only recently have they begun to invade each other’s turf. Now, we will take Li Jiaqi Austin (Tik Tok) and Duoyu & Maomaojie (Tik Tok), the top two KOLs with the highest advertising value, for example to analysis. Copyright © The Economist Newspaper Limited 2021. Why Beauty Products Cost So Much In The Mainland. Webinar: How Collaborations Are Defining Experiences in China, News That Jack Ma Is Lying Low and Not Missing, Sends Alibaba Shares High, Bottega Veneta Says Sayonara To Social Media, China Initiates Antitrust Probe Into Jack Ma’s Alibaba Group, How One Indie Luxury Brand Conquered The China Market, Forget 2020: Here Are 21 Luxury Projections for 2021 and Beyond, Why China Is A Decade Ahead In Social-Driven Sales. Sitting in front of a camera, he makes a living from selling beauty products during live streams, convincing tens of millions of potential customers to snatch anything from lipsticks to liquid foundation. Li Jiagi, also known as Austin Li, is China's "King of Lipsticks." His Taobao livestream, which attracted over 12 million views, … Its customers, most of whom are young women, exchange shopping experiences via text, images and video. What China’s Male Beauty Market Will Look Like In 2021, How Lingerie Became China’s Favorite Fashion Investment. also has what it calls a “new-markets” business, which works with some of China’s 6.8m local grocery stores. Li Jiaqi is a professional makeup artist. Mini-warehouses built by startups such as Missfresh, which promises 30-minutes grocery deliveries, are mushrooming in Chinese cities. He once sold 15,000 lipsticks in five minutes. They rose from 11% of its main retail revenues to 17%. This is where the social networks come in. The 28-year-old “Lipstick Brother”, started out flogging make-up products in Nanchang, a provincial … Such are the faces—lipsticked, sunscreened, weather-worn or besnorkeled—that have helped propel an explosion of e-commerce in China. Baru-baru ini, pria itu live stream bersama Yang Mi. Those making less may lose patience and stick to their day jobs. Li Jiaqi knows how to command a crowd – and he does it with ease and grace. That may mean higher delivery fees, longer waiting times, perhaps even unions demanding better working conditions, further raising costs. Li Jiaqi Profile and Facts Li Jia Qi (厉嘉琪), also known as Nicky Li, is a Chinese actress under Feibao Media. They sold nearly 300,000 items in nine hours – including 44,000 portions of Mr Li’s favourite hot and dry noodles. The anchor cyber-tenant is commonly a super-app like WeChat, which has 1.2bn users. Either way, Chinese consumers are no longer willing to burn roughly two thousand dollars on a “thinly layered Hermès lipstick case.” But will they spend $67 dollars for a lipstick? Li Jiaqi, 26, poses with his lipstick collection in Shanghai in January 2018. The actress took to Instagram just hours before the calendar turned to 2021 to share a very revealing image of herself wearing a low-cut white dress that showed off plenty of cleavage. The car carried people to the suburbs, giving rise to the shopping mall, a place not just to shop but to mingle and have fun. However, other online observers wrote that Li is attacking the new line as a way to build up his personal brand as “trustworthy” and to get more money from the many consumers that follow him. It is owned by Tencent, China’s biggest internet company—and directs traffic to and Pinduoduo, in which Tencent holds stakes. At just 27 years old, he has a net worth of between US$1 million and US$5 million, and made it onto Hurun’s China’s Under 30s To Watch list in 2019. Are Chinese Netizens Sick Of Mass Digitization? The foundation is live video streaming, with constant two-way comments and interaction, like Facebook Live. As for live-streaming, “It just hasn’t taken off in the West the same way it has in China.”. For instance, he can always give a precise description of lipstick colors or what skin tone would suit a color the best. Cet influenceur chinois partage chaque jour son expertise en passant en revue pas moins de 300 rouges à lèvres. Known as the “King of Lipstick” in China, Li Jiaqi or Austin Li, is one of the most well-known livestreamers in China. Bernstein expects e-commerce to account for more than a quarter of all retail sales in China by 2021, roughly twice the share in America, even after the pandemic-induced stampede online. Like social commerce, it too has boomed amid pandemic lockdowns and shop closures. He notes that Prime Video and Twitch, Amazon’s gaming platform, have attracted “millions of customers” primarily interested in entertainment to its free shipment of goods. Student News clone - Founded in 1870, The Webb School is the oldest, continuously operating boarding school in the South and has a history of excellence in shaping the minds and characters of students who go on to accomplished careers in a wide range of f It is mandatory to procure user consent prior to running these cookies on your website. Chinese media reports say that on the first day of the campaign – 8 April – these TikTok live-streaming sales across the province garnered 17.9m yuan ($2.5m; £2m). We have recently been obsessed with Austin Li (李佳琦), and we are so late to the game. It allowed viewers to buy some of its fashion items exhibited by celebrities directly via the video app, apeing what Douyin has been doing in China. Enjoy more audio and podcasts on iOS or Android. Others offer “grab-and-go” shopping, including staffless stores and smart vending machines where payments are made by scanning QR codes. In June Douyin set up its own shopping division, having earlier hosted many of its live-streams where the likes of Taobao teamed up with celebrity influencers to sell products. Lubomira Rochet, chief digital officer at L’Oréal, a French beauty behemoth, contrasts the bottom-up, “consumer-centric” vibrancy of Chinese e-commerce with the West’s “tech-driven”, top-down approach. It ships them branded goods, delivers what is already on their shelves to local buyers, and feeds them data to optimise their operations. Bernstein, a broker, reckons that America’s 330m people have 30 times as many malls as 1.4bn Chinese do. Chinese apps are to 21st-century shopping what American malls were to last century’s. The biggest live-streamer is Alibaba’s Taobao Live. Choisissez parmi des contenus premium Li Jiaqi de la plus haute qualité. Has Luxury Found A Savior In China’s New Pet Craze? He’s famous for his unparalleled live-stream sales records of makeup products, especially lipsticks , which has earned him the title of “the number 1 seller of lipstick” (口红一哥). Pricier labour than in China may lead to faster automation of online fulfilment. Austin Li (Chinese: 李佳琦) It is quite a surprise that the No.1 Lipstick KOL is not a woman but a guy. Known as the “King of Lipstick” in China, Li Jiaqi, also known as Austin Li, is without a doubt the best salesman of beauty products in China. That’s what Li Jiaqi achieved once over a live stream. Especially outside big cities, though, many of these are shabby. His professional knowledge increases his credibility and the audience is willing to trust his recommendations. And a network of real-world businesses delivers the purchases. Is Criticism Of Its Hostile Work Culture Hurting Pinduoduo? Necessary cookies are absolutely essential for the website to function properly. Courtesy of Li Jiagi MILAN — Are livestream sales the new frontier of the retail business? Join Facebook to connect with Li Jia Qi and others you may know. Since then, she has appeared in a handful of television dramas, including "Wait my youth", “My Girl” (2020). View the profiles of people named Austin Li. You are here: Home. Behind Perfect Diary’s Winning Cultural Collaboration Strategy, China’s Most Controversial Fashion Incidents in 2020. In Mar. In this recurring column, we analyze everything from product drops and mergers to heated debates that sprout up on Chinese social media. Despite his assistant’s mediating efforts, Li Jiaqi brutally criticized Hermès new lipstick line, Rouge Hermès. Covid-19 has led to a swift reappraisal. Track the global market performance of the luxury sector in China. She portrayedJiang Xiao You in the 2018 television series, Meteor Garden. Digital firms from outside retail are muscling in, including Meituan, which started out in food delivery, and ByteDance, which owns TikTok and its Chinese short-video cousin, Douyin. A LMOST EVERYONE in China knows “Austin” Li Jiaqi. In omnichannel sales, as in most things e-commercial, Amazon is ahead of the pack. You also have the option to opt-out of these cookies. Li Jiaqi, also known as Austin Li is the best salesman of beauty products in the China market. (Source: Viki) Drama . The West’s finest shops are as dazzling as ordering on Amazon is drab. They also represent legacy investments that retailers are loth to undermine. Austin Li (Tiếng Trung: 李佳琦) Điều gây ngạc nhiên là KOL số 1 về son môi là 1 người đàn ông. He once sold 15,000 lipsticks within 15 minutes. reports on a leading piece of news while presenting our editorial team’s analysis of its key implications for the luxury industry. The Jing Take reports on a leading piece of news while presenting our editorial team’s analysis of its key implications for the luxury industry. Au fil des années, Austin a gagné la confiance de son auditoire et permet aux marques mises en avant dans ses lives d’augmenter leurs ventes. Li says he owns more than 1,000 lipsticks. The video-app’s 600m daily users confer a valuable resource—their attention. Will the West Catch Up With China’s Social Commerce? Shoppers band together with other netizens to buy it in bulk at a discount. Meituan has broadened its speedy deliveries from takeaway meals to groceries. Top 1 Chinese influencer & Live stream sales KOL: Austin Li Austin Li otherwise known as ‘The Lipstick King’ has some impressive accolades under his belt. Austin Li otherwise known as ‘The Lipstick King’ has some impressive accolades under his belt. Over-Charged In China? Correction (January 4th 2021): A previous version of this article misstated Lubomira Rochet's title. Through live streaming, influencers like Viya and “lipstick queen” Li Jiaqi can engage tens of millions of potential consumers per day. With 19 million followers on TikTok, 1.7 million on Weibo and more than 1.6 million people watching him sell cosmetics on Taobao from his Shanghai studio every evening at 8pm, Li is perhaps the most famous livestreamer right now. His Taobao livestream, which attracted over 12 million views, … See what jiaqi (jiaqiwjackie) has discovered on Pinterest, the world's biggest collection of ideas. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. 1. Afficher les profils des personnes qui s’appellent Jiaqi Li. But they are growing apace. If so, then Hermès will weather this influencer storm. china livestreaming, chinese KOLs, hermes, Li Jiaqi, lipstick, netizens, Rouge Hermès, taobao, The Jing Take. It was built around overlapping technologies. She is known for her role as ‘Jiang XiaoYou’ in the “Meteor Garden” remake. 2019, the daily unique devices of both KOL accounts remained above 250,000, and … Influencers draw attention to how the item is used. Dân trí Được mệnh danh là “ông hoàng son môi”, Li Jiaqi đã đạt được doanh thu 145 triệu USD trong Ngày độc… Li Jiaqi, a 26-year-old … ALMOST EVERYONE in China knows “Austin” Li Jiaqi. The 28-year-old “Lipstick Brother”, started out flogging make-up products in Nanchang, a Share Tweet. What Happened: Shortly after Hermès launched its widely anticipated line of lipsticks, called Rouge Hermès, with 24 shades in either matte or satin finishes, China’s top beauty influencer, Li Jiaqi (also known as Austin Li), gave the French luxury brand’s first dip into the lucrative beauty market a scathing review. Perhaps the main reason Western firms have been slow to emulate Chinese e-commerce is not its inherent flaws but their overspecialisation. In late 2017, Li shot to fame when he tried on 380 lipsticks on a two-hour livestream video on China’s e-commerce platform Taobao. These cookies will be stored in your browser only with your consent. By clicking “Accept”, you consent to the use of ALL the cookies. Chinese tech firms are pouring fortunes into them. In rapid-fire videos or days-long jamborees, they flicker across hundreds of millions of smartphone screens in a cyber-bazaar that in 2019 was almost twice the size of those of America, Britain, Germany, Japan and South Korea combined—and growing faster (see chart 1). Live-streaming has boomed as covid-19 confined Chinese to their living rooms while many captivating alternatives, like Netflix, remained banned in the country. Live broadcasts turn the whole process into entertainment. With current news updates, share values, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market. Extraordinary Industry Disruptor: Austin Li Jiaqi - YouTube Other observers point out that the sheer size of America’s physical retail presence makes the logistics of weaving offline and online cheaper—which may encourage more hybrid shopping models. The social network caters to the 160m businesses, mostly small and medium-sized, that use its apps and had to shift online as authorities ordered many physical shops to shut. Search for: Search. © 2021 Herlar, LLC. Join Facebook to connect with Austin Li and others you may know. More obscure but no less enterprising, farmers and fishermen show off juicy apples or prize lobsters in short videos, digital showmanship accompanied by new delivery networks that allow city dwellers to procure the produce. All rights reserved. in Selebritis. A high population density makes delivery cheaper for consumers. Each live-streaming platform has its own virtual gifts. The Economist - ALMOST EVERYONE in China knows “Austin” Li Jiaqi. Trouvez les Li Jiaqi images et les photos d’actualités parfaites sur Getty Images. Die von ihm präsentierten Lippenstifte sind oft schon kurz nach einer seiner Sendungen über verschiedene E-Commerce-Plattformen ausverkauft. Li Jia Qi (Chinese: 厉嘉琪; pinyin: Lì Jiāqí, born August 28, 1997 in Hangzhou, China) is a Chinese actress from Zhejiang. For people on relatively low salaries, the discounts on some of the merchandise are worth time spent glued to a live-stream. Key stories and trends shaping China's luxury market delivered right to your inbox! Trust in influencers, particularly those paid big money to promote brands, is waning. ALMOST EVERYONE in China knows “Austin” Li Jiaqi. The 28-year-old “Lipstick Brother”, started out flogging make-up products in Nanchang, a provincial city, … Like everyone else in the world, Chinese still buy most things in physical shops. Beauty KOL Austin Jiaqi Li, or the “Lipstick Brother,” tries on 300 lipsticks a day. Sales from’s supermarket business grew by 48% year on year in the third quarter. Influencer dan selebritis, Austin Li dijuluki … In late 2017, Li shot to fame when he tried on 380 lipsticks on a two-hour livestream video on China’s e-commerce platform Taobao. Influencer dan selebritis, Austin Li dijuluki Lipstick Big Brother karena dia mampu menjual produk bibir dalam jumlah yang banyak dalam waktu singkat. Li Jiaqi is well-known to millions of Chinese women — from young, working professionals to high-profile Chinese actresses like Qi Wei and Lin Yun — but he’s not a movie star or in a boy band. Bercanda Mesum Saat Live Streaming Dengan Yang Mi, Austin Li Minta Maaf. Alibaba says that its hybrid sales more than doubled in the 12 months to March 2020, year on year, to 86bn yuan. Your browser does not support the