Color psychology is the study of hues as a determinant of human behavior.Color influences perceptions that are not obvious, such as the taste of food. I recently published an ebook about, you guessed it right, the psychology of colors. i am not very impressed with some of your comments. 2007;5(1-4):1789-2082. doi:10.1556/JEP.2007.1008, Elliot AJ, Niesta D. Romantic red: Red enhances men’s attraction to women. It’s a very basic and important color, but it’s one that needs to be used with moderation. Red is also the color linked to sexuality and desire. Red is the color of passion, hence the whole scarlet theme on Valentine’s Day. Studies show that being exposed to or wearing red can cause some of the following physical effects:. While the term first used to describe red was the Proto-Indo-European word reudh-, the truth is that the word “red” is something of a linguistic artifact. The first color wheel was developed by Isaac Newton all the way back in 1666, and it’s composed of three tiers of colors – primary, secondary, and tertiary. Red is so passionate and vibrant and just by reading every aspect of this I can tell my aura is red. The color red is present in some of the very first artworks created by human hands. Perhaps not surprisingly, red is also linked to passion, love, and desire. Learn What Two Colors Make Purple, Get your copy of "The Psychology of Colors" eBook . As such, it’s of little surprise that red has an abundance of meanings, some positive and some negative. The psychology of colour. Red is my favorite colour. In color psychology, red is associated with love, energy, and anger. Associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. Red is very noticeable, so overuse can be irritating or provoke aggression. Along with the color orange, red is a favorite with the food-packaging industry and with restaurants: it is said to enhance our appetite.. Studies on the psychology of colors in marketing show that red encourages appetites and physically stimulates the human body by raising blood pressure and heart rate. Anyway, interesting article and thank you for posting. Some may find red fun and playful, while others feel it is too bold, exciting, or even dominating. Kuniecki M, Pilarczyk J, Wichary S. The color red attracts attention in an emotional context. Source: Twitter. Am J Public Health. Red can be associated with warmth and fire, very pleasant and cozy during cold winter months. Daily Tips for a Healthy Mind to Your Inbox, The color red attracts attention in an emotional context. Then, red … Red has the longest wavelength of any color. In RGB, red is comprised of 100% red, 0% green, and 0% blue. Brighter shades, like scarlet, imply more energy and less dominance. Front Hum Neurosci. You can preview the ebook and get your PDF copy by clicking the button below. A logo’s color can say a lot about a brand. (Maybe this is why so many athletes, including the great Tiger Woods, wear red clothing when they compete.). Wondering where rainbows come from? 2005;435(7040):293. doi:10.1038/435293a, Little AC, Hill RA. Colors can also enhance the effectiveness of placebos. Consider your own feelings for the color red and think about how these factors may have contributed to your reaction (or lack of one) to this color. Ancient Egypt proclaimed red, a color of life and celebration (as well as, notably, destruction and evil), while the Byzantines wore it in their clothing as a status symbol. In color psychology, red provokes the strongest emotions of any color. The connotations of each variation may vary. The negative aspects refer to aggression, dominance that instills fear, danger, and stress. Hosting and domain name costs impact on the human body a perceptual.. 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